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What is a CULTURE?

And how do CULTURES relate to LANGUAGES?

In recent years, two strands of academic research and training practice have developed largely in parallel:

Psychology-based CONCEPTS of cultural dimensions (Hofstede; Trompenaars/Hampden-Turner; Thomas, Globe; Schwartz etc.) and 



discourse-based PRAGMATICS of intercultural interaction (Kramsch; Byram; Kiesling; Scollon; Sharifian; House, Kádár, Spencer-Oatey etc.).


"At present, there is little mutual awareness of each other's research. This is unfortunate, as there are clear synergies between the two, suggesting that each could benefit considerably from the insights of the other. Instead, there is a widening gap between research and [educational] practice." Spencer-Oatey (2010). Intercultural competence and pragmatics research: Examining the interface through studies of intercultural business discourse. In: Trosborg, A. (2010) Pragmatics across Languages and Cultures. p. 211


To watch a SIETAR webinar on THE MISSING LINK:  THE CULTURE-LANGUAGE CONNECTION

CLICK on the image. 



 
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